IAAPA Attractions Expo 2018
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Tom
Mehrmann, ICAE
Tom Mehrmann, ICAE
President & General Manager
Universal Beijing Theme Park and Resort
Tom Mehrmann, President and General Manager for Universal Beijing Theme Park and Resort – Everyone thought Disney’s arrival in Hong Kong would kill Ocean Park where Tom Mehrmann was CEO. But little Ocean Park fought back and won, staying ahead for 10 astonishing years by being more culturally astute and simply out maneuvering the mouse. Get a preview of his forthcoming book in which he explains how they did it. Hear what lessons from Hong Kong he will carry to Beijing when he plays the opposite role, representing the arriving giant.
Sessions :
Legends 2018; Charming the World
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