IAAPA Attractions Expo 2018

Roland Mack
Founder
Europa-Park


Roland Mack (IAAPA Hall of Fame) founder of Europa-Park, presenting attractions based on different European cultures, appealing to an international audience including all those same cultures. Europa-Park is a highly successful celebration of European unity and diversity in a time of increasing isolation and nationalism! How can all of us create attractions that similarly unite rather than divide? At the same time Mack Rides, has been making people smile in cultures all over the world. What is Roland’s advice for reaching out to other cultures?

Sessions :