Euro Attractions Show 2019

Doug Morwood
CEO
Whole Earth Futures


Doug Morwood – Strategic Advisor, CEO of Whole Earth Futures (Advisory, Design, Transformation), is at the forefront of exploring the shifting drivers of value creation, building value with emerging innovations, technologies and data science. Taking a multi-disciplinary design and whole systems thinking approach, Doug has been at the heart of key business model and systems innovations. Advising and designing with organisations across the whole value chain, he uses his proven methodology to minimise risk and maximise returns. Doug’s current focus is in place-based innovation – bringing together energy, digital infrastructure and business model innovation to create greater efficiency, productivity and sustainable short-, medium- and long-term value. Doug has been working on significant opportunities to procure products as a service, reducing capex and increase future-ability. Doug advises across Government, City and private sectors and with his extensive network, can help design, prototype and create: (circular) business models; services; platforms; new user behaviours; and new ways to reach and engage customers. Smart, resource-efficient, adaptive spaces and places that are designed to last are channels to enrich the experiences of the people who utilise these assets over time. He firmly believes the best way to predict the future is to design it.

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