Euro Attractions Show 2019

Riad Makdessi
CEO
Unido


Riad Makdessi is a Creative Entrepreneur and an Innovator. Currently, the CEO of Unido, an innovative design company in France, imagining experiences through Game- Design-Thinking. Riad's career has always been about balancing creativity and entrepreneurship. From Creative Director at Intermarkets Inc, and M&C Saatchi to serving global brands in the likes of Unilever, and Procter & Gamble, to co-finding the leading communications agency in Qatar - ADbasic, transforming some of the middle east's most loved brands. As co-founder and CEO of trimoo Riad was behind the creation of the World's first ANGRY BIRDS WORLD™ the most sought after destination in Qatar- "Doha Festival City." and the creator of the pioneering concept VIRTUOCITY™.

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