United Fresh 2019

Natalie Shuman
Director of Industry Marketing
Apeel Sciences


Natalie Shuman is the Director of Trade and Retail Marketing for Apeel Sciences, the innovator of plant-derived coatings that double the shelf life of fruits and vegetables. She is a dynamic marketing professional with almost 15 years of experience in B2B trade marketing, shopper & consumer marketing, public relations and journalism, along with a decade's worth of produce marketing knowledge. Natalie led the development and management of the Sun World global brand, as well as marketing strategies across all the company's B2B and B2C touch points. Prior to Sun World, Natalie gained internal and external communications experience at Kaiser Permanente. Natalie broadened her industry knowledge to include ag technology, as the Director of Marketing for Concentric Ag before joining Apeel Sciences. Natalie is a United Fresh Produce Leadership Program alumna (Class 18) and Vice Chair of the Board of Directors for the program's alumni network. She was also recognized in The Packer's Women in Produce in 2012. Natalie received her bachelor's degree in Mass Communications from the University of California, Los Angeles and today lives in Denver, CO where she enjoys various outdoors activities with her family.

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