2019 WASTECON

Don Ross
Vice President
New Way Trucks, McLaughlin Family Co


“If you don’t measure it, you can’t manage it” is the age-old adage and words to live by according to Don Ross, who dedicates his work to advancing the science of waste collection to increase efficiencies, improve safety, and enhance recycling and waste diversion using new technologies. Don leads the brand management and sales efforts for the McLaughlin family of companies, including New Way Trucks, the fastest growing solid waste equipment manufacturer in North America. As part of the New Way team, Don holds a key role in the planning and design of new collection equipment. Prior to joining the McLaughlin team, Don served as a solid waste industry consultant specializing in collection and transfer operations. Mr. Ross holds a BS in Business Management and has over 30 years of solid waste experience managing solid waste collection and transfer operations for both public and private sector organizations including over a decade with Waste Management, Inc., as a Market Area Director of Operations. Don is a teacher, a manager, and a leader, and hopes his contributions help to advance the solid waste industry, considered by many as the fourth public utility.

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