2019 Annual Educational Conference and Trade Show

Sue Citro
Chief Experience Officer
Best Friends Animal Society


Sue Citro is the Chief Experience Officer at Best Friends Animal Society. Her focus is on creating memorable brand experiences, increasing revenue and driving more innovation and lifesaving through the organizations digital and mobile channels. Before joining Best Friends, Sue led new digital expansions for The Nature Conservancy in Asia and Latin America. She also grew the organization's U.S. digital revenue practice into a steady and reliable funding source. Sue is obsessed with increasing revenue for organizations and holds a masters degree from Johns Hopkins University. She lives in Massachusetts with her husband, Jeremy, and a rescue Rottweiler named Marcus.

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