Petfood Forum 2022

Jill Villaareal
Assistant Professor
Harris-Stowe State University


Jill Villarreal, Ph.D., has over a decade of consumer product goods experience in R&D and consumer insights for top pet food and pet food flavoring companies. She is currently an assistant professor at Harris-Stowe State University, where she teaches psychology and conducts fundamental research on the human-animal bond, perceptions of pet personality traits, and product in the tend food industry. She is also the founder of Pet Insights LLC, which provides industry leaders with a deep understanding of pet behavior, psychology of pet parents and pet products currently in market to enhance product development, product renovation, product assessment and marketing of pet products.

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