Petfood Forum 2022

Billy Frey
Director of Cat Porfolio and Shopper Marketing
Champion Petfoods


Billy Frey is the director of the cat portfolio and shopper marketing at Champion Petfoods, makers of Orijen and Acana brands. In his current role, he directs all marketing activities for the cat portfolio, including setting the strategic direction, near- and long-term innovation, go-to-market strategy and all aspects of the marketing mix. As director of shopper marketing, Frey leads a team focused on driving brand awareness and sales at point of purchase through integrated marketing plans with key retailers. Previously, he was the chief marketing officer at Rural Media Group, parent company to RFD-TV, the Cowboy Channel and Rural Radio on SiriusXM, where he led the company’s rebranding efforts to drive viewership, advertiser sales and distribution. Prior to that, Frey worked in various roles at Alltech, a global leader in animal health.

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