AGA NLT 2025

Soraya Herbert

Leadership & Branding Lab


Soraya Herbert-Molina is a senior marketing strategist, speaker and creator who helps professionals and organizations turn attention into meaningful demand. Her work spans beauty, wellness, healthcare, education, events and social strategy, blending creative storytelling, cultural fluency, data-driven strategy and emerging technology to build brand moments that connect, convert and last. Through DAHLIA+Agency, Soraya speaks on the intersection of AI, attention, content strategy and professional development. She helps professionals build stronger personal brands, communicate their value with confidence, strengthen authentic relationships and transform networking into meaningful partnerships. Her sessions also explore practical tools for career growth, building a personal board of directors and using strategic reflection practices to reduce decision fatigue, increase clarity and strengthen long-term leadership judgment. Known for her warmth, clarity and cultural insight, Soraya gives audiences practical tools, repeatable systems and creative habits they can apply immediately to build brands that feel human, grow relationships that open doors and move through fast-changing digital spaces with confidence.

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