Advanced Textiles Expo 2025

Anders Hall
President & Founder
ES-SO (European Solar Shading Organization) | Shade Academy


Anders started in the solar shading industry in 1993 as a sales representative for Hunter Douglas. In 2001, he joined Somfy Nordic AB as Project Sales Manager for Commercial Buildings and as of 2014 served as International Business Development Manager at Somfy SA (International). In parallel, he joined ES-SO as representative for Sweden in 2006 and became Board member and Chairman of the Marketing Committee in 2012. As of Jan 2020 until 2026, is elected President of ES-SO. Shade Academy is a private initiative to develop a platform online for the useful sharing of knowledge and experience around Adaptive Daylight Management. Aiming to create the expert of tomorrow.

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