ISPA Conference

Rita Barreto
Leadership Consultant
Top Tier Leadership


Rita M. Barreto is an award-winning consultant and self-described idea machine who helps leaders build cultures where people actually want to work. With more than 40 years of experience partnering with leading brands and organizations around the world, she specializes in creating magnetic workplace cultures, strengthening leadership and helping businesses attract and retain top talent. Known for her high-energy, engaging style and practical takeaways, Rita delivers sessions that are both fun and content-packed. As an entrepreneur, she has been recognized with four prestigious achievement awards and multiple gubernatorial appointments. She also served as chair of Palm Beach County’s destination marketing organization, helping guide strategy for one of Florida’s premier hospitality and tourism destinations. An adventurous traveler and “collector of hearts,” Rita believes great leadership changes everything.

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