Amusement Expo Intl. 2026

Jennifer Poythress

The Rabbit Hole VR


Jennifer Poythress is a leader in virtual reality for location-based entertainment as co-founder and COO of The Rabbit Hole VR. Founded in 2016, The Rabbit Hole VR stood as the largest VR Arcade in the Southeast U.S. for seven years before Jennifer and her husband, Mitchell, expanded the business to offer distribution, installations and training for profitable VR/AR attractions in FECs. As a member of AAMA, Jennifer serves on several committees including the Immersive Entertainment & Attractions Committee and AEI Education Committee. Before entering the world of VR attractions, Jennifer was a communications professional with a foundation in journalism, earning her stripes one column inch at a time writing for publications such as The Knoxville News Sentinel and Reuters and later making a leap into public relations and marketing. She has since combined her love for communications and immersive technology, venturing into AI and AI Operations for business as a side project. Jennifer focuses on practical applications of AI to help business owners streamline their operations and daily workflows by integrating AI with their existing software tools to get more things done and improve efficiency.

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