Amusement Expo Intl. 2026

JR Huyck

Zero Latency VR


JR brings decades of hands-on experience across the attractions and location-based entertainment industry, spanning both operator and supplier leadership. He has played a key role in modernizing and scaling entertainment venues, including serving as COO of regional FEC chain Andy B’s, where he led new-location development, major facility upgrades, and operational launches. Today, as Director of Enterprise Expansion at Zero Latency VR, JR partners with FECs, karting centers, cinemas, developers, and destination venues to reimagine how immersive experiences can drive the future of out-of-home entertainment. With venues under increasing pressure to do more with the same footprint, he focuses on helping operators extend dwell time, unlock new revenue streams, and create reasons for guests to return.

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