Amusement Expo Intl. 2026
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Sandy
Mattson
Sandy Mattson
Rule29
Sandy thrives at the intersection of strategy, storytelling, and service. With 20 years of experience and a passion for people, she brings calm to complexity—whether she’s leading multi-channel marketing campaigns or championing causes that improve lives. Her career has spanned agency account management, brand revitalization, and nonprofit advocacy—each role shaping her empathetic, solutions-first approach. She’s most energized when connecting with others, solving meaningful problems, and pursuing purpose-driven work. Sandy’s ability to build trust, navigate complexity, and deliver with excellence makes her a valued partner to clients and teammates alike. Beyond the office, Sandy finds purpose in helping others—whether supporting premature infants and their families, mentoring refugees, children and teens, or volunteering alongside women navigating homelessness and motherhood. She holds a B.S. in Advertising from Northern Arizona University, where she graduated Summa Cum Laude, along with a Certificate in Marketing from the College of Business. When she’s not collaborating with clients or leading creative initiatives, Sandy is likely off on an adventure—traveling to new places, soaking up local culture, and seeking out experiences that spark curiosity. A lifelong learner and devoted non-fiction reader, she founded a book club that’s been going strong for over seven years.
Sessions :
AI 201 - A Hands-On Workshop for the Modern Amusement Business
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