High Performance Expo (HPX)

Brian Sexton
Founder & CEO
Sexton & Co. Marketing


Brian Sexton is the Founder & CEO of Sexton & Co. Marketing, the performance-marketing agency built exclusively for the people who actually live this culture — automotive performance, powersports, and marine performance brands. His career began in 2001 at Petersen Publishing — the company that built modern automotive enthusiast media (Hot Rod, Motor Trend, Motorcyclist, 4-Wheel & Off-Road, Sport Rider, Dirt Rider). Across 14 years inside that portfolio he worked with hundreds of performance brands — from OEs to mom-and-pops to fresh startups — on the campaigns that built their categories. He doesn’t market to enthusiasts. He is one. That single difference is the thesis of his work — and the foundation of his clients’ documented 28–35x average ROAS. Sexton & Co. has driven monthly revenue increases of $50K to $1M+ for clients across the automotive aftermarket, powersports, and marine performance categories — Race Star Wheels, Mayhem / The Wheel Group, AMP Engine Management, The Bass Tank, TorqStorm Superchargers, E3 Spark Plugs, and more. Brian’s methodology is built on a content-first model — test organically, identify over-performers, amplify with paid spend — wrapped in the authentic voice of the enthusiast communities his clients sell into. His mission: put the same playbook into the hands of 25,000 performance brands by 2030. Outside the office, Brian races at the Pan-American Superbike level on a 2025 Ducati Panigale V4S, rides mountain bikes, runs boats, and spends weekends in the Florida outdoors with his wife Sarah (VP of Operations at Sexton & Co.) and their family. He lives in Lithia, FL.

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