Advanced Textiles Expo 2026

Edward Sedgley
CEO
Viewa Pty Ltd.


Ed Sedgley holds degrees in Commerce and Arts from the University of Melbourne and brings over 20 years of experience founding and scaling technology and marketing businesses across global markets. Ed is the founder of Viewa, a leading visualisation software company specializing in 3D, augmented reality (AR) and AI-powered tools for retailers and manufacturers in the window furnishings and broader home interior industry. Viewa's technology helps businesses showcase products — from blinds and shutters to awnings and sun shading solutions — in an immersive, interactive way that drives consumer confidence and conversion. A sought-after speaker at major Home Shows and industry trade events throughout Australia, Ed is passionate about how emerging technology is transforming the way consumers discover, configure and purchase window furnishing products.

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