2027 Pool & Spa Show

Joe Garcia
Director of National Sales
Lyon FInancial


Joe Garcia is Director of National Sales at Lyon Financial, where he leads nationwide growth initiatives in the swimming pool and outdoor living financing space. With more than two decades of leadership experience spanning Fortune 500 institutions and entrepreneurial ventures, Joe brings a rare combination of financial strategy and field-level sales execution. He has held executive roles with Wells Fargo, Bank of America, and Verizon, leading operational strategy, regulatory compliance initiatives, and product portfolios generating tens of millions in revenue. Joe also founded and operated his own retail business, giving him firsthand insight into the challenges business owners face. That dual perspective allows him to bridge the gap between finance and sales — showing how properly positioned financing can increase project size, accelerate decisions, and improve close rates. Known for his high-performance leadership style and strategic growth mindset, Joe works with all builders nationwide to scale their businesses with confidence.

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