2020 Northeast Cannabis Business Conference

Adriana Hemans
Director of Marketing
icanmakeitbetter/SoapBoxSample


As a research-driven marketing executive specializing in connecting brands with niche audiences, Adriana currently serves as Director of Marketing for the ISA Group; including Interviewing Service of America, Q-insights, SoapBoxSample and icanmakeitbetter. Adriana’s creativity and passion are the driving forces behind the organization’s meaningful digital campaigns. Adriana oversees emerging and niche markets for the ISA group. For the past several years, she has been the driving force behind the launch of a cannabis-focused research practice within the group. She is well known within the cannabis industry for her thoughtful insights, in-depth knowledge and creative approaches.

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