NIGA Trade Show 2021

Chad Hallert
Chief Digital Officer
Foundry


Named one of the Top 25 Extraordinary Minds in Hospitality Marketing, Chad Hallert brings more than 20 years of leadership experience to his role as Chief Digital Officer at Foundry. As CDO, Chad oversees Foundry’s team of talented digital marketers and web developers; and partners directly with clients to reimagine and optimize their digital capabilities and performance. Prior to joining Foundry, Chad was VP of Performance Marketing at a large digital agency where he was the lead digital strategist for Fortune 500 clients such as Autodesk, FICO and The Hartford as well as notable travel & tourism clients including The Islands of Tahiti, Yosemite, Union Square, Santa Monica, Heavenly Ski Resort, Newport Beach, Tahoe South and Travel Nevada. Previously, Chad was the Director of E-commerce and Digital Marketing for the publicly-traded Eldorado Resorts (now Caesars Entertainment). There, he was promoted to pioneer and build a team responsible for the web development, digital marketing and revenue growth of the company's portfolio of websites. Notable accolades include being named a winner of the Direct Marketing News’ 40 Under 40 and HSMAI’s Top 25 Extraordinary Minds in Hospitality Marketing. Widely published, Chad has provided expert commentary to Mobile Marketer, Internet Retailer and Chief Marketer. He has appeared as a featured speaker at the eTourism Summit, Nevada Governor’s Global Tourism Summit, BrightEdge Global Insights Tour, Lyris Future Vision Email Marketing Conference, and multiple AMA, AAF and NCET events. He also teaches courses on digital marketing at the University of Nevada, Reno. Chad holds a master’s degree in Internet business systems from Mercy College in Dobbs Ferry, N.Y., a bachelor’s degree in human ecology from the University of Nevada, Reno and a revenue management certification from Cornell University in Ithaca, N.Y.

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