ASD Market Week July 2019

Craig Binkley
Chief Brands Officer
PRØworks, Consumer Products Group of PRØHBTD


Craig Binkley is the Chief Brand Officer of PRØworks, the consumer product group of PRØHBTD. Craig was previously the CMO for Coca-Cola Mexico and managed the global business for Diet Coke & Coca-Cola light, as well as the Minute Maid brand of juices and drinks. Additionally, Craig co-founded consulting company Zyman Group where he led an international team of more than 100. After Zyman’s acquisition by MDC Partners, an influential marketing and communications holding company, Craig served as its EVP of Strategy. Craig then accepted position as CEO of Northstar - a global, multi-award-winning, full service market research agency. Craig is a successful global business leader and sought after advisor to clients ranging from Fortune 500 CEOs and CMOs to small business entrepreneurs. Craig specializes in developing pragmatic brand building growth strategies that blend his hands-on operating experience with a wealth of knowledge and business patterns garnered across a wide range of industries and business functions. His portfolio of work includes well-known brands and companies such as MillerCoors, ConAgra Foods, Pepsi, Kimberly-Clark, Microsoft, Dell, Accenture, Expedia, Pfizer, Johnson & Johnson, Novartis, sanofi-aventis, Gannett, Vodafone, Arla Foods, Dow Chemical, Alcoa, Cintas, Nationwide Insurance, Safeco, GE, Cox Automotive, the National Football League and many others.

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