Digital Dealer Conference & Expo 26

Madison Gross
Senior Manager of Customer Insights
CarGurus


Madison Gross, Senior Manager of Customer Insights at CarGurus, is a passionate marketing researcher with 10 years of experience in the automotive industry. She loves questions like: -- What role do cars play in consumers’ lives? -- How do they find and fall in love with a vehicle? -- How do they balance budget, functional needs, and car ownership dreams as they make such a major purchase decision? At CarGurus, user insights help us build a top-notch site experience that attracts 37M users each month. Before joining CarGurus, she studied Marketing and Cognitive Science at the University of Virginia, spent 8 years understanding vehicle shoppers and the car dealership business inside and out at CarMax, and completed her MBA at IE Business School in Madrid, Spain.

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