Digital Dealer Conference & Expo 26

Vinnie Micciche
Chief Executive Officer & Founder
Strolid


A 25-year automotive professional, Vinnie Micciche build and launched Ira Motor Group’s first BDC in 1996. Among his accomplishments at Ira was helping Ira Toyota grow to be the #7 Toyota dealer in the country in 2012. With a strong work ethic and desire for deep operational knowledge, Vinnie held every position from Sales to General Manager to Eastern Regional eCommerce Director for Group 1 Automotive. In his role as Director of eCommerce and Business Development Center, Vinnie was responsible for one of the largest BDC’s in the country managing more than 50 dealers representing 17 OEM’s from the Northeast to Louisiana. Vinnie also led Group 1’s Eastern Region online initiatives and vendor relationship management. He is currently Founder and CEO of Strolid, an industry leading sales process improvement company. Taking BDC and sales process to another level, he is driven to help dealers achieve the highest levels of sales success by improving customer to dealer communications.

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