2019 ICFF NYC

Jay Sae Jung Oh
Founder
Boo Oh


In 2013, artist and industrial designer Jay Sae Jung Oh welcomed into her life an amazing French bulldog named Boo. As a first-time dog owner, Jay enthusiastically set out to discover the perfect products for her new furry companion. Unable to find pieces that truly reflected her personal style and needs, Jay did what any resourceful creative would do - she decided to design her own. Creating beautiful and practical objects has always been Jay’s driving passion. With her deep understanding of materials and production, Jay set out to deliver what she believed the pet market lacked: chic products, constructed of the finest materials, thoughtfully designed for modern life. With Boo as her muse, the Boo Oh brand was born. Mixing the best Italian leathers with cutting-edge processed metals, Boo Oh’s debut line is assembled entirely by hand in Jay’s hometown of Seoul, South Korea. With an utmost attention to detail, each piece represents the perfect combination of traditional and technical design. Jay is thrilled to now share these beautiful products with pet lovers everywhere. Beyond her work for Boo Oh, Jay continues to explore the intersection of art and design with a collection of one-of-a-kind furnishings, represented by the esteemed Salon 94 in New York City. Her designs have been displayed at numerous exhibitions and galleries, including Johnson Trading Gallery, Design Miami and ICFF, and featured on the pages of Architectural Digest, Elle Decor, Fast Company, and Harper’s Bazaar to name a few. Jay has worked alongside NYC-based, Italian designer, Gaetano Pesce on a multitude of projects from furniture, installations, and product design. She served for three years as a visiting professor for The University of Illinois at Chicago teaching Industrial Design within the school’s undergraduate and master’s programs.

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