United Fresh 2019

Martha Montoya
Founder
AGTools


With over 25 years of worldwide agricultural and supply chain experience, appointed to the California Board of Agriculture and Food, board member of the National Latino Food Industry, Martha also has served on the advisory worldwide board of Women for Walmart and Executive Board of United States Hispanic Chambers of Commerce. Martha founded www.ag.tools, a solution allowing farmers and food supply chain stakeholders to make better decisions, increase profits, avoid waste and impact climate change. Martha's career in the agricultural industry started while sourcing berries from the Americas to New Zealand, Australia and Thailand which provided her with the knowledge of the product from the source to delivery and ultimately becoming a leader in the industry, traveling while delivering projects beneficial for the supplier and customer on four continents. Dealing with humble and industrial farmers, government entities and sophisticated buyers in Europe, Russia and the United States, she set up production lines of lettuce in Arizona and Mexico to the Netherlands, guided a peach crop from South Africa to England, worked on new Asparagus crops as well as Mangos from Peru for the USA or from India to England among many. Parallel work included social impact programs such as government finance programs for women berry farmers in Mexico; bank low interest credit program in California for small organic farmers empowering women or minority farmers.

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