MUFSO 2019

Mai Shi
Marketing & PR Lead
Kung Fu Tea


Mai Shi Leads Kung Fu Tea and TKK Fried Chicken’s Marketing and Public Relations efforts. With a focus on customer acquisition and retention, Mai was able to grow Kung Fu Tea from 50 stores to 250 stores across the U.S. and internationally. By leading the team, they help Kung Fu Tea’s loyalty app users have grown from 0 to 500K users. TKK fried chicken is born in Taiwan with 45 years of history. Kung Fu Tea partnered with TKK Fried chicken and formed the FIRST FAST-CASUAL BUBBLE TEA AND FRIED CHICKEN RESTAURANT concept, 10 locations are scheduled to open by the end of 2019. Mai Shi is a passionate, innovative and collaborative bilingual marketing professional seasoned in building data-driven app campaigns and scalable digital marketing initiatives across consumer touchpoints through cutting-edge techniques and consumer data. Her portfolio spans from fashion to beauty to food&beverage. While she is not at work, you can either find her eating spicy Szechuan food or dancing Jazz at Broadway Dance Center.

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