2019 RFID Journal LIVE! Europe

Cameron Worth
Founder and CEO
SharpEnd


Cameron Worth, Founder and CEO, SharpEnd Cameron founded SharpEnd in 2014 as the world’s first IoT agency with a mission to transform the real world into a connected platform using experience-led innovation across in-store, on-product and at-home. With offices in the UK and US, SharpEnd is now the world’s leading IoT solutions partner for the globe’s biggest brands spanning drinks, beauty, fashion and CPG. SharpEnd's SaaS platform, io.tt, connects billions of products and intelligently handles data points at scale to finally surface how, where and why consumers are interacting on-product and in-store.

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