Fresh Summit 2019

Lisa Cork
Owner/Director
Fresh Produce Marketing Ltd.


Lisa Cork has spent the past 30 years as a passionate advocate for the fresh produce industry and is proud to say she speaks ‘produce’ fluently. She is an award-winning marketer and strategist, empowering clients to embrace change as a strategy for growth. A thought leader and challenger of the status quo, Lisa’s workshops and strategy ‘change-conversations’ help companies thrive in a climate of disruption. Over her 30-year career, Lisa has shaped current thinking on produce branding and marketing through her writing, speaking and industry involvement. Her work with clients globally enables her to see and incorporate the latest international trends and insights into her work. Lisa is a Director of the PMA and involved in the Demand Creation and Global Development taskforces. She holds both Bachelor and Master Degrees in Agribusiness Marketing and is a popular conference and workshop presenter. You can find Lisa’s columns on fresh produce marketing, branding and trends at FreshFruitPortal.com, Fruitnet.com and Produce Plus magazine. Outside of work, Lisa loves to travel and summit mountains in exotic locations. A Californian by birth, Lisa now calls New Zealand home.

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