Fresh Summit 2019
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Adam
Cooper
Adam Cooper
Senior Vice President of Marketing
The Wonderful Company
Adam joined The Wonderful Company in 2011. He currently leads marketing for the Wonderful-branded $2.5 billion annual retail sales portfolio, including Wonderful Pistachios, Wonderful Halos mandarins, and POM Wonderful. During his time at Wonderful, he has started and led multiple new capabilities such as Consumer Research, Brand & Packaging Innovation, and Category Development. He also led the rebranding of the company in 2015. Prior to Wonderful, Adam worked at McKinsey & Co. management consulting and received his MBA from Michigan Ross.
Sessions :
Experience Extension - Using Primal Drivers to Grow Produce Consumption
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