Fresh Summit 2019

Stephen Springfield
EVP
Sentient Decision Science, Inc.


Executive Vice-President & CMO of Sentient Decision Science, one the world's top 50 most innovative research firms & the foremost expert at translating advanced behavioral science into business advantage. Author of "Brand Humanity: Transforming the Business of Building Brands", a human-behavioral approach to brand development, which has been adopted by many of the world's top marketers and used to transform the global brand-building practices of several Fortune 500 companies Executive leader, responsible for building various new practices within highly-matrixed, multi-billion dollar firms, including Applied Analytics, Systems-Based Portfolio Management, Category-Agnostic Innovation, Non-Conscious / Behavioral Research Capabilities, and Global, Brand-Development Systems.

Sessions :