Fresh Summit 2019

Inés Masallach
Marketing Director
IMALINX


Inés Masallach is the Marketing Director and founding partner of Imalinx, a marketing consulting firm for the food and beverage industries in Latin America. Her professional experiences started by being marketing manager for McDonald’s from 1991 to 1995, where she developed loyalty programs and customer service training for personnel in the states of Morelos and Baja California. From 1998 to 2002 she was Mexican country manager for generic produce marketing programs in Grupo PM. At the time, she started working for Zespri Kiwifruit developing programs for the Mexican market and is currently Marketing and Market Development Manager for Mexico and Central America. In 2003 she co-founded Imalinx with the vision of providing an integrated marketing program for clients who want to access the heart of Latin America working with trade associations, private sector companies and government commercial offices of several countries. The current coverage of the company is in 8 countries in Latin America. In 2008 and 2011 she received the Idaho Governor’s partner award for the work that her company has done in positioning premium products from Idaho. In 2011 she participated in the PMA-FIT Cornell Leadership Symposium and in that same year she was recognized the Produce Business 40 under 40 produce business award. In 2014 she was part of the 12 women Leaders who were named as Game Changers for transforming the Industry by the Produce Marketing Association. She has formed part of the Fresh Summit Committee for the Produce Marketing Association and is currently Chair of the Mexico Country Council and a Member of the Board of the Produce Marketing Association.

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