INTIX 40th Annual Conference & Exhibition
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Mike
Kenney
Mike Kenney
Executive Vice President, Live Event Marketing
Harlem Globetrotters International
In his 10th season as EVP of Live Event Marketing with The Harlem Globetrotters, Mike Kenney oversees marketing efforts for the four touring units, which play 350 games across all 50 US States and Canada. Under Mike’s leadership, the department has shown staggering increases in paid tickets and gross revenue. Mike began his career in the media relations department of the Boston Celtics and later spent 10 years as the Director of Marketing for Comcast-Spectacor at the Wachovia Center (now Wells Fargo Center) and Wachovia Spectrum in Philadelphia, where he oversaw the marketing for over 400 sporting events, concerts and family shows annually.
Sessions :
Reaching More Fans Through Ticketing Partnerships: Primary and Secondary Distribution
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