INTIX 40th Annual Conference & Exhibition
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Elizabeth
Hess
Elizabeth Hess
Director of Program Marketing
Kimmel Cultural Campus
Elizabeth Hess has spent 23 years working in live entertainment in three distinct major markets in Pennsylvania. She has obtained extensive knowledge in ticketing, operations, memberships, sales and marketing during her tenure at Hershey Park Arena and Stadium, Ticketmaster, Keswick Theatre/AEG Live and in her current role. At the Kimmel Center, she directs all programmatic marketing initiatives including Broadway subscriptions, Broadway Philadelphia, Kimmel Center Presents including community events, which together represent over $28,000,000 in annual sales. Her specialties include: creation of effective marketing campaigns using traditional/new media, cross promotion, dynamic pricing, audience development and fostering synergistic relationships with media and industry contacts.
Sessions :
Using Customer Data to Inform Marketing Decisions
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