INTIX 40th Annual Conference & Exhibition
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Ashley
Ryan
Ashley Ryan
Senior Marketing Manager, Broadway
Kimmel Cultural Campus
Ashley Ryan is Senior Marketing Manager, Broadway at the Kimmel Center. She manages all aspects of marketing and strategy for the Broadway Philadelphia series from subscription to single ticket campaigns. Ashley works closely with members of her team and outside agencies in areas of advertising, promotions, public relations, digital/social media strategy and dynamic pricing. After two consecutive seasons of doubling the number of Broadway subscribers, one of Ashley’s big initiatives is subscriber retention, engaging and enticing subscribers to renew in the upcoming post-Hamilton season.
Sessions :
Using Customer Data to Inform Marketing Decisions
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