United Fresh 2019

Chris Pruneda
Chief Marketing Officer
Cece's Veggie Co.


Chris Pruneda, a graduate of the University of Texas, School of Advertising, started his career as an account executive with Advertising Agencies. Eager to learn, the Agency environment provided many mentors and a wide array of marketing challenges and brand experiences. Through his Agency experiences, Pruneda worked on everything from healthcare and real estate to fast food and sporting goods. In his last Agency role, at The Martin Agency, he managed PING golf and GEICO Auto Insurance, where he led the team that produced the very first GEICO Gecko commercial. Pruneda made his way client side into better-for-you CPG, first at Nestlé Waters, where he was a Senior Brand Manager of Innovation. He then joined start-up Glaceau, makers of Vitaminwater and Smartwater, which eventually sold to Coca Cola for over $4 billion. He was an investor/VP at Pirate’s Booty, which was bought by B&G Foods in 2013. Since then, he has served as CMO for two Encore Consumer Capital investments: Sheila G’s Brownie Brittle, and in 2018, he transitioned to Cece’s Veggie Co, where he faces the ultimate brand building opportunity in the most nutritionally dense, good-for-you product category - Veggies.

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