United Fresh 2019

FALON BRAWLEY
Director of Marketing and Business Development
ONIONS 52, INC.


Since 1947, Onions 52, formerly Utah Onions, has been one of the nation’s largest grower-shippers of onions. After years of successfully scaling the business and curating partnerships with growers throughout six additional states, the owners felt a strong need for a new name that more accurately described the family-owned business. Brawley shares key insights on how research-based evidence and a team of naming and marketing experts helped add significant value to the re-branding process in a saturated industry.

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