BrandStorm 2020

Brittany Detamore
Manager, Global Social and Campaign Digital Cloud and Data Platform
IBM


Brittany Detamore is a seasoned social strategist for IBM currently managing the social team for IBM's Cloud and Data Platform business. Upon assuming control of this team, she restructured the staff model, established four distinct social verticals and defined proper roles and responsibilities earning executive buy in and support on the updated strategy along the way. As a result of her leadership, team morale saw a 20% increase and YoY channel performance is up double digits for engagements and clicks per post as well as brand responsiveness. Prior to leading the social discipline for Hybrid Cloud, she led social strategy for IBM's corporate social media channels, collaborating on content development, strategy, publishing, engagement, paid social and measurement. Under her leadership, more than 60 articles have been published praising IBM's approach to social and the corporate social practice was the recipient of more than 10 awards including 'Most Engaged Brand.' Personally, Brittany is mom to a 4 year old little boy and an 1 year old baby girl. And while she's based out of our Austin office, she's a California native and proud graduate of the University of Southern California. Go Trojans!

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