BrandStorm 2020

Carolyn Conners
Senior Vice President, Brand
Edelman


Carolyn Conners brings more than 14 years of experience working with consumer brands, events and product exposure in the CPG, food, spirts and lifestyle sphere. She specializes in helping brands customize campaigns that influence consumer behavior by capitalizing on market trends and has passion and expertise for creating and implementing large-scale campaigns for global consumer products, food and spirits brands. In her six years at Edelman, Carolyn has served as the client lead for number of large clients in both the New York and Austin offices including Dos Equis, Carl's Jr., Paqui Tortilla Chips, Trojan, Empire State Building, car2go and the Rebuild Texas Fund, among others. Currently Carolyn oversees the brand practice in Austin, partnering with a number of clients and Edelman offices to work across Consumer Marketing, Corporate and Thought Leadership campaigns. Prior to joining Edelman, Carolyn led a team at Missy Farren & Associates focused on lifestyle and consumer activations for Target, Red Bull, the Dew Tour, Schwinn, and ROXY. Over the years, Carolyn has developed deep relationships with a wide range of media and delivered consistent coverage for her clients in top-tier national and local outlets. A born and bred New Yorker with an extensive sneaker collection, Carolyn recently defected to Austin and has a B.A. in History with a minor in Business from Tulane University.

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