Outdoor Retailer Summer Market 2019

Mike Shih

Clear Path Consulting, CHROMUCH


Mike, ex-founder of Nuwa Textile has been developing and supplying performance synthetic fabrics to the outdoor sports industry for more than a decade. For years Mike has played a role to bridge what product designers really want with the manufacturing expertise in Asia to realize those needs. CHROMUCH is Mike’s latest effort in teaming up with one of the largest fiber manufacturers in Asia to reshape solution-dyed fibers into a true eco-friendly building block designers and developers can consciously adopt.

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