Sprayfoam Show 2020 Convention & Expo

Will Lorenz
Vice President Sales
General Coatings Manufacturing Corp.


President, General Coatings Manufacturing Corp - Fresno, California. GCMC produces Spray Foam Roofing & Tank systems including Slabjack foam, pour foam and roof coatings. Will Lorenz originally a Chicago native with family roots in the Midwest. Married 34 years in August, Nicole Lorenz, lovely bride, and have 2 beautiful daughters, Charis 32 & Elise 30. Living the dream in SoCal. Reside in Rancho Santa Margarita. Education: New Trier HS in Winnetka, IL 1981. BA Chemistry, College of Wooster, Ohio 1985. MBA, University California Irvine 1996. Career: Amoco Chemicals - Summer Lab assistant Mobay Corporation - Polyurethane Marketing ICI Polyurethanes - Isocyanate Sales & Sales Management Henry Company (RTC) - VP Sales - Spray & OEM Pour Foam and Roofing systems Arnco - National Sales - Spray Foam Roofing Systems GCMC / Everroof - National Sales, VP Sales - Spray Foam Roofing & Tank systems Awards: Chairman’s Award at ICI - Top Salesperson SPFA workhorse award 2X RCMA Tim Nelligan industry award Organizations: President, RCMA, roofing coatings 3 years Board Member, SPFA, spray foam contractors Leadership Committee, SFC, spray foam manufacturer Govt Affairs, NRCA, National roof contractors Activities: Solano Catholic Church - Usher 17 years Knight of Columbus - 3rd degree Corazon, home builders for homeless in Mexico Rescue Dog, Fishing, boating, wine & whisky tasting, and gaming.

Sessions :