VenueConnect 2019

Mark Herrera
Director of Safety & Security
IAVM


Mark Herrera is the Director of Safety & Security for the International Association of Venue Managers. As part of his duties, Mark teaches Situational Awareness-Mindset training aimed at giving venues the tools to be safer and more secure. The training emphasizes on Exceptional Focus, Performance, and Control in Extreme Situations and Risk Mitigation through Guest Services Interjection. In addition, as the Director of Education for IAVM, Mark represents the Department of Homeland Security Office of Infrastructure Protection through the Public Assembly Facility Sub-Sector Council. As co-chair of the Public Assemblies Facilities Sub-Sector Council he works in collaboration with the Department of Homeland Security and the Protective Security Advisor to Identify capability gaps across soft target community, countering threats to the pattern of life and researching technology to mitigate risk that information is provided to protect our Public Facility Assemblies and all Critical Infrastructures. Mark is also on the National Fire Protection Association Technical Advisory Committee for Assembly Occupancies. Herrera is also a seasoned law enforcement officer and trainer, having spent twenty years with the Hobbs, NM, Police Department in numerous roles including Patrol Officer, Detective for the Gang and Narcotics unit, Supervisor of the Crime Prevention Division, Field Training Officer, Honor Guard Commander, and Entry Team Leader and Tactical Sergeant for a Special Operations Unit known as S.W.A.T. Upon retiring from the police department, he leveraged his training background to implement security policies, procedures and training programs for the oil and gas industry and later worked as an instructor for the DHS, training 3,000 armed pilots to defend against acts of terrorism involving criminal violence or air piracy.

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