VMS-GI 2019

Robert Hunter, CVE

Crossroads Consulting LLC


From Toronto to Vancouver and back again, Robert (Bob) Hunter has spent his entire career marketing and managing some of Canada’s premier sports and entertainment facilities. A native of Hamilton, Ontario, Hunter attended the University of Waterloo where he obtained his Honours Bachelor of Science degree and then attended graduate school at the University of Washington, Seattle specializing in Sports Medicine.Hunter started his career at the harbourfront entertainment complex, “Ontario Place” in Toronto. In 1982, he left to open the 60,000 seat BC Place Stadium in Vancouver where, he was responsible for all event services, production and facilities management.In 1985, he moved to the Expo ’86 Vancouver World’s Fair management team with a mandate to construct and develop British Columbia’s pavilions. Following construction of this $145 million entertainment complex, Hunter then managed the property throughout the six-month Fair. Hunter returned to Toronto in early 1987 to work on the $600M SkyDome Stadium project as Vice President of Operations and Fan Services. After five years with SkyDome (now renamed Rogers Centre), Hunter was promoted to President and CEO.In 1994, Hunter joined PROFAC Management Group as President and CEO. This firm was responsible for providing real estate investment and facility management services for large Canadian corporations.In January 1998, Hunter returned to the sports and entertainment industry as Executive Vice President and General Manager of Canada’s newest arena, Air Canada Centre (now renamed Scotiabank Arena), home of the NHL Toronto Maple Leafs and NBA Toronto Raptors. Now 20 years later, the arena is still annually ranked in the top five busiest entertainment venues in North America. In addition to Air Canada Centre, Hunter also oversaw management and bookings for Ricoh Coliseum (home to the AHL Toronto Marlies) and BMO Field Soccer Stadium (home to MLS’s Toronto FC).In 2014, Bob’s focus changed with his new position of Chief P

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