VMS-GI 2019

Katherine Norman

Arts Centre Melbourne


Katherine Norman AVMKatherine is the Senior Account Manager within Presenter Services at Arts Centre Melbourne (ACM), Victoria Australia. Having attended VMS Australia (2010 & 2011), she was the first student to receive both the Year 1 USI Bursary & Year 2 AEG Ogden Scholarship. She attended the 2013 IAVM GI at Oglebay, WV. In 2014 she commenced as an instructor & committee member at VMS Australia.Her Venue career started in Front of House in 2000. She specialised in customer service both at the Arts Centre Melbourne & as Usher Manager at Royal Opera House, Covent Garden. In 2007 she was appointed as Operations Manager, Sidney Myer Music Bowl – one of Melbourne’s most iconic outdoor performance venues. 2009 –2015, she was an Event Manager at ACM, responsible for the relationship management, venue scheduling, contracting, coordination, & whole event overview of events across ACM – in most cases more than 30 performances/week. This iconic precinct manages 7 performance venues & is the Melbourne home of Opera, Ballet, Theatre, Symphony etc. As of June 2015, Katherine leads the Account Management team at ACM, delivering all Performing Arts Events across the precinct ~ 3000 performances/events per year. The department is responsible for Relationship, Event & Venue Management (booking & scheduling, contracting, ticketing & marketing, event preparation & post event settlement/review).Alongside Venue Management, Katherine is a Biochemistry Graduate from the University of Melbourne. She is the Secretary of the Board of Consort of Melbourne as well as the Principal Soprano. She also performs regularly with chamber/early music groups in Melbourne & around the world. Key performances including: World Premiere of Deborah Cheetham’s ‘Eumeralla’ (Melbourne 2018), Taylor Mac’s 24 Hour Show (Melbourne Festival 2017), Notre Dame (Paris, 2016), Westminster Abbey (London, 2016 – for Prince Harry) & The Rolling Stones (Melbourne 2014).

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