VMS-GI 2019

Tammy Koolbeck, CVE

Iowa State Center/VenuWorks


Tammy Koolbeck is Executive Director of the Iowa State Center managed by VenuWorks. She is responsible for the day to day management including programming and overseeing marketing, sales, ticket office, finance, food and beverage and operations of two theatres and the conference center on the campus of Iowa State University. She has worked in the venue management industry for almost 25 years and previously served as Chief Marketing Officer/Senior Vice President for the VenuWorks corporate office. Koolbeck earned her CFE in 2015. Koolbeck will assume the Chair position on the IAVM Board of Directors in July. In 2014, she was honored with IAVM’s Chairman Citation. Koolbeck currently chairs the Governance Committee and serves on the Board of Regents. She is a past Graduate Institute’s Assistant Dean. On the Region level, she is a past Region III Director and Scholarship Chair. She is a Past President of the Board of Directors for the Event and Arena Marketing Conference, the premier gathering for arena marketing professionals from the United States, Canada, and Europe. In 2007, she was awarded EAMC’s highest honor, the Gigi Award of Excellence. Koolbeck also received the prestigious Women of Influence Award from Venues Today in 2010. Before joining the VenuWorks corporate staff, Koolbeck was Assistant Executive Director of Marketing and Programming for the U.S. Cellular Center Arena/Paramount Theatre and General Manager of the Cedar Rapids Ice Arena. Koolbeck started in the public assembly management field as the Director of Marketing for the Five Seasons Center and Paramount Theater. Her past work experience includes hotel, convention and visitor bureau and professional sports.

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