VenueConnect 2019

Brad Clark
Senior Principal / Design Director



Brad brings nearly 30 years of focused arena design experience to Populous. As a senior principal, Regional Board member and design director, Brad has played an integral part in the creation of arenas that provide extraordinary experiences including Las Vegas’ T-Mobile Arena, Quebec’s Videotron Center and, most recently, Milwaukee's Fiserv Forum. He is currently leading design efforts for the new Belmont Arena for the New York Islanders’ long-awaited return to Long Island. Brad’s arena design philosophy centers on using arenas as anchors for further civic development, as evidenced most recently in Milwaukee where the new arena is the lynchpin for almost 30 acres of surrounding mixed-use development in a long-underutilized portion of downtown Milwaukee. He takes pride in working closely with the client and design team in all aspects of design – concept to completion – to create design solutions which are responsive to the unique vision and goals for each project. His aspiration is for his arena designs to go beyond the table stakes of sightlines, concourses, and spectator seats to instead be vibrant and experiential places where people come together for unforgettable experiences. A 1984 graduate of Kansas State University, Brad remains active with the college as an invited professional on the Dean’s Advisory Council. His work has been featured in major design and industry publications while also garnering numerous local and regional design awards, including the AIA KC Honor Award for his work on the Sprint Center.

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