VenueConnect 2019

Kelly Austin
Director of Marketing
Budweiser Gardens


Kelly Austin is the Director of Marketing for Spectra Venue Management at Budweiser Gardens, where she oversees all aspects of the Marketing and Group Sales departments. A native of London, ON, Kelly started with Spectra at Budweiser Gardens, as a Marketing Coordinator in 2009 before taking on the role of Director of Sales and Marketing at the Mattamy Athletic Centre in Toronto in 2012. In addition to overseeing sales and marketing efforts for the eight varsity teams that call the Mattamy Athletic Centre home, Kelly was also part of the team that opened the historic venue previously known as Maple Leaf Gardens. Kelly returned to Budweiser Gardens in January 2015 and her team has enjoyed tremendous success as the venue consistently ranks in the top 10 for all venues in Canada and was awarded Best Teamwork in a Major Arena at the 2019 Canadian Music Week Live Industry Awards. Kelly has also played a major role in the revitalization of environmental efforts being undertaken at the venue. A graduate of the Sports Management program at Brock University, Kelly spent time with the Austin Toros of the NBA Development League as well as the Orlando Magic of the National Basketball Association.

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