TRA Marketplace 2019

Matthew Mabel

surrender


Matthew Mabel founded Surrender, a leading Texas-based hospitality, and management consulting firm, in 1991. His life’s work is advising successful restaurateurs to maximize profit, revenue, unit growth, harmony, and personal freedom. He is known for urging restaurateurs to be as good to themselves as they are to their guests. He says “Owning an independent multi-unit restaurant company ought to be a joy, let’s make it that way”. Surrender develops custom programs using their Management Power, Revenue Builder, Creating Consistency, Restaurant Reinvigorator, and High Profile Start-Up processes. He accelerates results by working with ownership, senior management and unit level management teams in operations, organizational development, strategic planning, concept, and management development. He is a trustee of the Texas Restaurant Association Education Foundation, where he also serves on the executive committee, and as chairman of the restaurant education committee. www.surrender.biz

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