TRA Marketplace 2019

Gene Hall




Texas Farm Bureau appointed Gene Hall the Director of Communications on Dec. 1, 1990. He is directly responsible for Farm Bureau’s communications effort and for working on a daily basis with the news media. Hall’s responsibilities also include Texas Farm Bureau publications, the TFB Print Shop, Internet and social media communications, video services, the Texas Farm Bureau Radio Network, the newsletter service and graphics services, as well as media relations. Prior to his appointment as director, Hall was director of Radio/Television from 1980 to 1990. Under his leadership, the Communications division has received several national awards. He joined the TFB staff in 1978 as assistant director of Radio/Television. Before coming to the Texas Farm Bureau, Hall was farm director at radio station KTXO in Sherman and a news reporter and anchor for KFDM-TV in Beaumont. Raised on a farm in Newton County, he received his Bachelor of Science degree in Agricultural Journalism from Texas A&M University in 1976. Hall is a member of the Public Relations Society of America (PRSA). He received the PRSA's prestigious "Accredited in Public Relations" (APR) designation in January 1995 and was named a PRSA Fellow in October 2003. Hall lives in Waco with his wife Ernette. They are parents to three sons–Roger, Steven and Chad. They have a granddaughter, Madison, and a grandson, Hunter.

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