NIGA Trade Show 2021

Julia Carcamo
President and Chief Brand Strategist
J Carcamo & Associates


Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, a brand development and marketing strategy firm specializing in the casino industry. Following a successful tenure at Caesars Entertainment where she developed the initial brand architecture for the company’s core brands, including Total Rewards, she went on to develop all the brands and guest touchpoints that launched Wynn Las Vegas. She was at the helm of development of the Isle of Capri house of brands – introducing new brands and successfully connecting with new and inactive customers, as well as driving the reintroduction of the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having now and will have in the future, she has co-founded espÑOLA, a Hispanic marketing and engagement agency. She writes on a variety of marketing topics with an emphasis in the casino industry and small businesses. Understanding the challenges marketing teams can face developing into valuable executives, Julia has launched a marketing training and development program that identifies critical skills and creates 1-to-1 mentoring for success. Julia is also co-founder of Casino Marketing Boot Camp – a small group intensive workshop to turn the ideas and thoughts we collect into actionable plans. Follow her on LinkedIn Twitter Instagram

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