Face & Body Southeast 2020
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Sheretha
Bell
Sheretha Bell
Vice President of Marketing
Atlanta Convention & Visitors Bureau
Sheretha Bell leads brand strategy for Atlanta Convention & Visitors Bureau (ACVB) including digital and social content, messaging, photography/video content and print publications. Bell currently serves on the social media committee for 2020 NCAA Men’s Final Four. At her direction, ACVB’s social media channels saw 131 million impressions in 2018. Bell also guided the branding for the full renovation of ACVB’s main office, covering 32,000 sq. ft. Bell plays a key role in the development and execution of the Music Voyager television episodes that feature Atlanta’s creative community. She helped conceptualize and execute the award-winning I AM ATL and Atlanta Is campaigns, bringing together top creatives, chefs, performing artists, visual artists and influencers with a strong national and international presence to experience Atlanta as a premier leisure destination. Bell is a member of American Marketing Association, Delta Sigma Theta Sorority, Inc. and Cascade United Methodist Church. Prior to ACVB, Bell held positions with Better Brands of Atlanta, Inc. and Royal Staffing Services. Bell graduated magna cum laude from Spelman College with a bachelor’s degree in English.
Sessions :
The Black Traveler's Influence on Beauty
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